MINDPARK CONFERENCE 2019

项目名称：MINDPARK创意大会 2019
Project Name: MINDPARK CONFERENCE 2019

 

 

展期：4月19日-4月21日
Date: April.19th-21st

 

 

开放时间：9 :00-18 :00
Opening Time：9am-6pm

 

 

地点：南山区后海大道2332号创意公园
Location : No. 2332, Houhai Avenue, Nanshan District, Shenzhen City, Guangdong Province 
MINDPARK

 

 

承办单位 Organizer： 深圳市看见文化传播有限公司 英文：TOPYS

 

 

是否收取门票：是／否（若选“是”，请填写价格：），是，单日票1Day Pass :1680RMB、三日通票3Days Pass :5280RMB、大师班票 MASTERCLASS PASS：1800RMB。

 

 

项目简介／概念：

 

MINDPARK创意大会由中国领先的综合创意平台TOPYS于2017年发起，致力于面向、整合全球性创意思维资源，链接全球万千创造者，打通全球创意进入中国市场的通道。

一年一度，为期3天，18场先锋论坛，100+全球创新品牌，5000+商业精英，4000+平米展示和体验空间，MINDPARK创意大会蕴含了千万级商业合作价值。

随着数字技术和人口变化等对消费市场的结构性重塑，新消费力量正在组合形成，催生多种新型商业模式，驱动多元创新经济诞生。当创意陆续打破了环境、教育、艺术、文化、技术等行业边界，消费将会发生哪些改变？是否带来未来商业发展新的动能？我们又将以怎样的角色共同塑造未来消费市场格局？

 MINDPARK创意大会2019以“重塑消费”为主题，将从公众消费、市场、品牌、社群等经纬，与全球的创意人、企业家、创造者，共同深度探讨未来消费生态系统，探索未来商业新动能及机遇，寻找撬动未来中国市场的钥匙。

 

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MINDPARK创意大会 2019

MINDPARK CONFERENCE 2019

主题&板块

主题：重塑消费 —决定未来商业的动能

Reshape Consumption - The Engine of Future Business

随着数字技术和人口变化等对消费市场的结构性重塑，新消费力量正在组合形成，催生多种新型商业模式，驱动多元创新经济诞生。当创意陆续打破了环境、教育、艺术、文化、技术等行业边界，消费将会发生哪些改变？是否带来未来商业发展新的动能？我们又将以怎样的角色共同塑造未来消费市场格局？

MINDPARK创意大会2019以“重塑消费”为主题，将从公众消费、市场、品牌、社群等经纬，与全球的创意人、企业家、创造者，共同深度探讨未来消费生态系统，探索未来商业新动能及机遇，寻找撬动未来中国市场的钥匙。

With the development of digital technology and the changes of the population, the consumer market has been reformed structurally. New consumption forces thus have come into being, giving birth to new business models and serving as a powerful driving force of the pluralistic creative economy. If creativity drives the industries including environment, education, art, culture and technology to break the boundaries, what would happen to consumption and business and how will these changes boost future business? Furthermore, what roles shall we play to jointly shape the future of the consumer market pattern and seize more business opportunities?

MINDPARK 2019, together with creative people, managers, and different individuals from all over the world, will focus on future consumption from various perspectives from public consumption, product market, brand business to community culture. We will jointly discuss the future consumer ecosystem and explore the key of future Chinese business market.

公共设计 Public Design

区别于传统建造，公共设计强调打造优质城市空间、运营乃至精神文化，同时驱动着商业环境的更迭发展。立足当下语境，通过公共设计的多样性研究，我们将重新理解、挖掘、探讨：公共设计是如何创造隐性的、可持续的、面向未来的价值 ？

Different from traditional constructions, public design focuses on the creation and operation of a high-quality urban space and its spiritual culture, which drives the evolvement of the business environment. Based on toady’s context, through the diverse public design research, we will re-understand, excavate, and explore the theme that how public design brings hidden, sustainable and future-oriented values?

儿童美育 Children’s Art Education

在创造力被愈加频繁关注的当下，教育模式及其影响被广泛的讨论。随着权威机构、公共组织、技术化人才的加入，诞生了多样化丰富而创新的美学教育内容和产品，革新人们对传统美学教育的认知。我们将通过现状分析美学教育是如何进入大众视野，儿童美育又是如何成为新的消费趋势和社会影响？

As much attention has been paid to creativity, the educational model and its impact are widely discussed. With the joint efforts of the authorities, public organizations, and technical talents, various innovative aesthetic education and its products have come into being, refreshing people's awareness of traditional aesthetic education. According to today’s condition, we will analyze how aesthetic education gradually come into public vision and how children’s aesthetic education has become a new consumption and social trend?

品牌新世代 Brand New

消费不再是满足需要的行为，而是一种自我陈述及表达，这一观点随着新一代消费者的崛起，愈加明显地挑战和改变传统的消费行为、市场业态和竞争机制。随着时代的革新，品牌应该如何解读新消费者与新消费行为，并使用崭新的观念和新一代的消费者对话？

Consumption no longer serves as an act to satisfy people’s needs, but a kind of personal statement and expression. With the rise of a new generation of consumers, this view has increasingly challenged and changed traditional consumer behaviour, market formats and competitive mechanisms. As the world developing and changing so fast, how should brands cater to new consumers and new consumer behaviours, as well as talk to a new generation of consumers in new ideas?

数字内容 Digital Content

技术不再局限于解决效率与成本，数字化内容正在成为消费市场的重要角色。数字技术通过各种方式将眼睛从单向的视觉系统中解放，塑造了更立体的、不同感官频次的表达，并在商业实践中多样化应用。在未来，数字内容将在市场中扮演怎样的角色？是否将引领未来消费内容？

As technology is no longer limited to efficiency and cost, digital content has become an important player in the consumer market. Digital technology liberates our eyes from a one-way visual system in various ways, while shaping a more stereoscopic, multi-sensory expression and applying more diversely to commercial practice. In the future, what role will digital content play in the market? Will it lead the way in future consumption?

场景体验 Experimental Scenario

当线上购物成为消费常态，线下场景的体验成为链接消费者的重要一环。场景不再是为产品服务，而成为了产品本身，是产品形态更广的延伸。通过解析不同的消费场景体验，我们将发现组成创新场景体验的核心要素，从而转化、创造出有关情绪、记忆、体验等不可忽视的消费货币。

While online shopping becomes the norm of consumption, offline scenes have become an important part to attract consumers. The scene no longer serves solely for the product, but becomes the product itself, serving as a broader extension of the product form. Analyzing different consumer scenes, we will find out the core elements that make up innovative scene to transform and create consumer currencies that cannot be ignored by our emotions, memories, and experiences.

设计驱动 Driven by Design

如何通过战略性的设计思考，将设计力内化成为产品价值的一部分，并推动商业与市场变革。我们将对设计的本质、方法、技术进行更深层次地挖掘与探索，了解设计如何成为改变消费市场的强大驱动力。

How can designers use strategic thinking, internalizing design as part of the value of the product, which will affect the renewal of business models? We will dig deeper into the essence, methods, and skills of design, and find out how to make design itself the core driving force for sustainable brand growth?

*创意中国 Create China

创意中国是代表中国创意及中国创造的本⼟土品牌展示其成⻓路径及影响力的舞台。作为专场论坛，创意中国 邀请国内优质品牌主理人以演讲和对话的⽅式，分享他们对行业新消费的观察及中国消费市场变化和未来趋势预测，并提供更具实践借鉴意义的创造经验，并帮助更多中国创意力量走向国际市场。

 

嘉宾资料

公共设计 ： Carla Camilla Hjort 、Caroline Bos 、李虎

品牌新世代：Tim Sedo、小山薰堂、待定一人

场景体验：Studio Swine 、长坂常、程静洁

数字内容：Sakchin Bessette、Vincent Houze、刘耕名

设计驱动：Brian Collins 、水野学、Shane Schneck

儿童美育：Lucas Zanotto、Kari Korkman、Fanny Serain

创意中国：刘舒婷、刘小璐、张翀硕

 

公共设计 Public Design

 

1、Carla Camilla Hjort

工作室：Space 10

职位：创始人 & 视觉总监 Founder & Visual Director

地区：哥本哈根 Copenhagen

官网 ： https://space10.io/

介绍：

SPACE10是一家致力于创造美好可持续的生活方式的未来生活实验室。SPACE10的成立旨在研究未来几年内将影响人类和地球的主要社会变化，并以创新设计的解决方案来回应。多年来，SPACE10与具有前瞻性思维的合作伙伴共同完成这个任务。

SPACE10也是IKEA宜家的战略合作实验室，帮助IKEA探索全新的生活视角，挖掘新的商业机会。最重要的是，寻找新的方式来实现宜家希望为更多人创造美好的日常生活的品牌愿景。相比起对宜家的业务进行逐步的改变，SPACE10希望借此机会探索全球范围内的问题和挑战，为未来生活提供长效解决方案。

SPACE10 is a research and design lab on a mission to create better and more sustainable ways of living. SPACE10 is set up to research and design innovative responses to some of the major societal changes expected to affect people and the planet in the years to come. We do this in collaboration with an ever-growing network of forward-thinking partners.

SPACE10 is proudly supported by IKEA, helping them gain new perspectives, discovering new opportunities and, above all, finding new ways of fulfilling their vision of creating a better everyday life for the many people. Instead of making incremental changes to IKEA's business, we explore global challenges and aim to design long-term solutions for tomorrow's world.

 

2、Caroline Bos

工作室：UNSTUDIO

职位：联合创始人 / 首席城市规划师

地区：阿姆斯特丹

官网 ：https://www.unstudio.com/

Caroline Bos 毕业于伦敦大学Birkbeck学院艺术史专业和乌得勒支大学的城市与区域规划专业。1988年，她与建筑师 Ben van Berkel 共同创立了Van Berkel& Bos 建筑事务所，将她的理论知识和项目规划案结合应用到实践项目中。1998年，Caroline Bos共同创立了UNStudio，一个由众多建筑，城市规划和基础设施设计专家组成的机构，项目包括鹿特丹的Erasmus大桥、斯图加特的梅赛尔奔驰博物馆、荷兰的Arnhem中央车站等。同时，她也是普林斯顿大学、鹿特丹Berlage研究所、维也纳艺术学院、阿纳姆建筑学院的客座讲师。在2012年，她曾荣获墨尔本大学建筑与规划系颁发的荣誉教授称号。

Caroline Bos

BA, MSc, Int (F)RIBA

Co-Founder / Principal Urban Planner UNStudio

Honorary Professor at the University of Melbourne's Faculty of Architecture, Building and Planning

Caroline Bos studied History of Art at Birkbeck College of the University of London and Urban and Regional Planning at the Faculty of Geosciences, University of Utrecht. In 1988 she co- founded Van Berkel & Bos Architectuurbureau with the architect Ben van Berkel, extending her theoretical and writing projects to the practice of architecture.

In 1998 Caroline Bos co-founded UNStudio (United Net). UNStudio presents itself as a network of specialists in architecture, urban development and infrastructure. Realized projects include the Erasmus Bridge in Rotterdam, the Mercedes-Benz Museum in Stuttgart and Arnhem Central Station in the Netherlands.

Caroline Bos has taught as a guest lecturer at Princeton University, the Berlage Institute in Rotterdam, the Academy of Fine Arts in Vienna and the Academy of Architecture in Arnhem. In 2012 she was awarded an Honorary Professorship at the University of Melbourne's Faculty of Architecture, Building and Planning.

 

3、李虎，OPEN 建筑事务所创始合伙人，

清华大学建筑学院特聘设计导师。曾任美国斯蒂文·霍尔建筑师事务所合伙人，以及美国哥伦比亚大学GSAPP 北京建筑中心（Studio-X）负责人。他于1996年取得清华大学建筑学学士学位，1998年取得美国莱斯大学建筑学硕士学位。

OPEN是一个国际化的建筑师团队, 由李虎和黄文菁创立于纽约，2008年建立北京工作室。我们相信建筑以其创新的力量，可以影响和改变人们的生活方式，同时在建造与自然之间达成平衡。OPEN代表作品包括：歌华营地体验中心、田园学校/北京四中房山校区、清华大学海洋中心、深圳坪山演艺中心、上海油罐艺术中心、UCCA沙丘美术馆、长城音乐厅等，曾获得美国P/A建筑奖、美国AIA教育建筑奖优胜奖、英国Civic Trust Awards大奖、德国Iconic Awards Best of Best、美国AIANY年度优秀设计奖、美国Interior Design年度最佳设计奖、伦敦设计博物馆年度设计提名、WA中国建筑奖优胜奖等一系列重要奖项。

 

品牌新世代 Brand New

 

1、Tim Sedo

工作室：The North Face

职位：全球品牌总监 Global Brand Director

地区：纽约

官网 ：https://www.thenorthface.com/

介绍：

The North Face是著名的户外用品品牌，简称TNF。The North Face这一名称的来由是：在北半球，山峰的北坡是最冷、冰雪覆盖最深、最难以攀爬的一侧，暗指真正的登山爱好者，永远无所畏惧，迎难而上。TNF贯彻多年的发展历史及拥有品牌的核心价值，先后推出了Purple Label、Black Label 等支线，并在2015年推出全新概念店Urban Exploration，提出从户外走回街道场景。

The North Face 從來不缺少話題，但在 2018 年，它憑借一系列的合作真正鞏固了在街頭服飾文化中的地位。除了炙手可熱的 The North Face x Supreme 聯名系列外，The North Face 還攜手一些日本設計師和品牌展開了合作。如 HYKE、mastermind WORLD、Junya Watanabe 以及倉石一樹等，此外還針對 BEAMS 和 UNITED ARROWS 等日本知名集合店發售了獨佔系列單品。重要的是，該品牌的 Western Drop 同樣引人注目：Urban Exploration 支線提供了實用又具前瞻性的產品，包括 Black 和 Sashiko 別注系列。 簡而言之，The North Face 無論在時髦度還是在機能性上都愈發完美。

 

2、小山薰堂 Kundo Koyama

工作室：NORTH35°/ Orange

职位：创始人

地区：东京

官网 ：http://www.n35.co.jp/index.html/ http://www.orange-p.co.jp/

介绍：

节目电影编剧/ N35 inc.、RANGE AND PARTNERS创始人/ 京都造型艺术大学副校长

1964年6月23日出生于日本熊本县。在日本大学艺术学部放送学科学习时，开始作为影视作家发表作品，至今策划了《卡诺莎之行》、《料理铁人》、《东京奇妙酒店》、《New Design Paradise》等多档知名电视节目，并担任2008年获得第81届奥斯卡金像奖最佳外语片奖的日本电影《入殓师》的编剧。在编剧之外，小山薰堂还是熊本县区域项目顾问、京都造型艺术大学副校长、下鸭茶寮经理人以及京都馆总监。他还以吉祥物熊本熊的制作人为大家所知。，

Kundo Koyama

Broadcast writer/ Scriptwriter / Founder of N35 inc.、RANGE AND PARTNERS, Vice President of Kyoto University of Art and Design

Born in Kumamoto in 1964. While an undergraduate, he began his career as a broadcast writer, and to date, has planned and made a great number of Japanese TV programs including “Humiliation of Canossa,” “Iron Chef,” “Tokyo Wonder Hotel,” and “New Design Paradise.” He received Screenplay of the Year for the film Okuribito (Departures) at the 32nd Japan Academy Film Prizes. In addition to Scriptwriter, he also works as Kumamoto Prefecture Regional Project Advisor, Vice President of Kyoto University of Art and Design, Proprietor of Shimogamosaryo, and Director of Kyotokan. He is also known as the producer of “Kumamon”

 

数字内容 Digital Content

 

1、Sakchin Bessette

工作室：Moment Factory

职位：联合创始人 & 创意总监 Co-founder & Chief Creative Director

地区：蒙特利尔 Montreal

官网 ：https://momentfactory.com/home

介绍：

总部位于蒙特利尔，Moment Factory是一家全球顶级的多媒体公司，专业从事视频、灯光、建筑、动画、音效和特效制作的沉浸式环境，擅长创造出卓越的参观者体验。专注于创意内容打造，Moment Factory将普通空间变成复杂而刺激的感官世界，让人感受到视觉上的冲击，同时让多种媒体形式共存于一件艺术品中。自成立以来已经做了超过400多场演出与目的地打造，之前的客户包括麦当娜、索尼、迪斯尼乐园、超级碗等。

 

2、Vincent Houzé

职位：数字艺术家 Digital Artist

地区：纽约 New York

官网 ：https://vincenthouze.com/artworks/

法国新媒体艺术家，运用现代电脑图像技术来创作互动艺术、表演和大型多媒体装置。他的艺术实践聚焦于动态刺激和那些规则导致复杂性，恢弘样式和真实性的系统。Houzé 在巴黎出生长大, 学习计算机和平面设计。在转向互动艺术之前，他曾在巴黎和伦敦担任电影，广告和视频游戏的视觉效果设计师。现在他搬到纽约生活，曾是新美术馆(纽约)艺术和科技孵化器NEWINC的成员。Houzé作品近期亮相于休斯敦“Day for Night Festival”的Google I/O 2017，巴黎La Gaîté Lyrique的“Capitaine Futur et la supernature”展，蒙特利尔Société des Arts Technologiques (SAT)，和 北京今日美术馆的“Xcelerator”展，并出现在许多在线杂志，如《Creators》和《Creative Applications》。

Vincent Houzé uses modern computer graphics techniques to create interactive art, performances, and large-scale multimedia installations. His practice centers on dynamic simulations and systems in which simple rules give rise to complexity, richness, and realistic motion in his work.

Houzé was born and raised in Paris, where he studied computer science and graphic design. Before embracing interactive art he has worked in Paris and London as a visual effects designer for films, commercials, and video games. He now lives and work in New York, where he was previously a member at NEW INC, the New Museum incubator for art and technology. Houzé’s recent work was exhibited among others in the first two editions of the Day for Night Festival in Houston, at Google I/O 2017, as part of the group show “Capitaine Futur et la supernature” at La Gaîté Lyrique in Paris, at the Société des Arts Technologiques (SAT) in Montreal and in the “Xcelerator” group show at the Times Art Museum in Beijing. It has also been featured in several online magazines such as Creators and Creative Applications.

 

3、刘耕名 Bito创办人暨创意总监

于纽约以艺术指导身份旅居9年，返台后成立Bito。在他领军之下，团队勇夺两座ADC大奖。连续三届的金点奖、两届金曲奖和世大运形象影片，更将亚洲动态设计能见度推向最高点，征服全球观众。

Bito擅长应用动态设计跨领域的前瞻思维，为客户致力寻找面向新时代的创新展现，最为人所熟知的是将品牌形象精神化为极富情感，大胆、强烈、流动，激发能量的视觉感官体验。近年Bito以动态设计为原点，拓展以实验性为目的的创意链结策略，持续探索设计、艺术、广告、科技、展演，深入内容和意义的再现，希望未来能改写动态设计与人类交会的边界。

 

场景体验 Experimental Scenario

 

1、长坂常

工作室：Schemata建筑计划 Schemata Architects

职位：创始人 Principal

地区：东京

官网 ：http://schemata.jp/

长坂常在1998年大学毕业于东京艺术大学美术学部建筑专业，在同一年创立了他创立了自己的事务所“Schemata建筑计划”。2007年创立共享创意办公室“HAPPA”。现在，他的事务所位于东京青山地区。长坂常的专业非常广泛，涉猎范围从家具设计到建筑领域。 不管是多大规模的项目，他一直坚持采取1:1的设计方式。现在，长坂常活跃在多个设计领域，作品遍布日本及世界各地。

Jo Nagasaka established Schemata Architects right after graduating from Tokyo University of the Arts in 1998. He established the shared creative office “HAPPA” in 2007. Currently he has an office in Aoyama area of Tokyo. Jo has extensive experience in a wide range of expertise from furniture to architecture. His design approach is always based on 1:1 scale, regardless of what size he deals with. He works extensively in Japan and around the world, while expanding his design activity in various fields.

His main works include: Flat Table / SAYAMA FLAT (2008) / Aesop Aoyama (2011) / House in Okusawa (2009) / HANARE (2011) / VITRA Exhibition Stand at Fiera Milano (2015) /BLUE BOTTLE COFFEE (2015) etc.

 

2、 Alexander Grove & Azusa Murakami

工作室：Studio Swine

职位：创始人

地区：伦敦

官网 ：https://www.studioswine.com/

介绍

Studio Swine（Super Wide Interdisciplinary New Explorers）由两位文化专业背景不同的艺术家组成——来自日本的建筑师Azusa Murakami和来自英国的艺术家Alexander Groves。他们的作品总是凸显了艺术家对材料和现代工业化的深入研究，透过材料创新与创造永续的新系统，探索设计的可能性，作品包括设计、时尚和建筑等，曾与COS、Droog、Veuve Clicquot等知名品牌合作。作品曾受邀在伦敦巴比肯艺术中心(Barbican)、V& A美术馆、21_21设计博物馆、纽约和伦敦时装週等展出作品。

Studio Swine (Super Wide Interdisciplinary New Explorers) is an art collective established in 2011 by Alexander Groves (UK) and Azusa Murakami (JP).

Their work straddles between the spheres of sculpture, installations and cinema, blending poetry and research into immersive experiences. The studio adopts an unique approach to each work, drawing on the distinctive resources and vernacular aesthetic of its cultural, historic and economic landscape. Professional training in art and architecture allows the studio to bridge rich and emotional narratives with rigorous technical and spatial awareness.

Studio Swine’s films have been awarded at Cannes and other film festivals around the world and their work have been widely exhibited at institutions such as the Victoria & Albert Museum in London, Pompidou Centre in Paris, and the Venice Art and Architecture Biennales.

 

3、程静洁 Jingjie Cheng

工作室：Wework

职位：大中华区设计总监 Technical Director of Great China

地区：上海 Shanghai

官网 ：https://www.wework.cn/

简介： 程静洁毕业于德国包豪斯大学和上海同济大学，拥有双硕士建筑学和城市设计学位。自2008年起，她在SIADR，现代集团担任首席架构师，并成为一级国家注册建筑师。她在SIADR 的项目涵盖了广泛的建筑类别，包括酒店、住宅、商业、文化和教育，城市混合使用综合体等。在为期6年的全过程实践中，她不仅丰富了从概念到施工的经验，更建立了自己的设计哲学：空间反映生活，塑造美好未来。2014年，她加入RTKL 上海办事处，担任高级项目建筑师和项目经理，专注于酒店、零售和商业办公等空间领域。程静洁于2017年2月加入WeWork，现任大中华区技术总监，专注于根据WeWork 全球标准制定区域设计策略，并提高设计可交付成果的质量。

Jingjie Cheng graduated from Bauhaus University in Germany and Tongji University in Shanghai with dual master degree of architecture and urban design. Since 2008, she worked as lead architect in SIADR, Xiandai Group, and became 1 Class State Registered Architect. Jing's projects in SIADR covered wide range of architecture category, including hospitality, residential, commercial, culture & education, urban mix-used complex etc. During the 6 years full process practices, she enriched her experience from concept to construction, and developed her design philosophy: Space reflects life, and shapes a better future. In 2014, she joined RTKL Shanghai office as senior project architect and project manager, focused on hospitality, retail and commercial office space. Jing joined WeWork since Feb. 2017, now she is working as Technical Director of Greater China, focusing on building up the regional design strategy from WeWork global standard, and improving quality of design deliverables.

 

设计驱动 Design Driven

 

1、Brian Collins

工作室：COLLINS

职位：CEO & 联合创始人

地区：纽约

官网 ：https://www.wearecollins.com/

简介：

Brian Collins 是策略及体验设计公司COLLINS的联合创始人。COLLINS曾被福布斯周刊誉为改变品牌未来塑造的事务所，他的作品曾被纽约时报、Rolling Stone、Businessweek 和华尔街周报报道。在近期针对创意领导人的一项调查中，COLLINS与Nike、迪士尼、Google和NASA共同被评选为“50个创意人最想工作的地方”之一。

Brian Collins曾是奥美的创意设计总监，他是全球第一位受邀在瑞士达沃斯世界经济论坛里演讲的平面设计师，被Fast Company誉为美国设计大师。在2004年，被麻省理工艺术学院授予杰出校友称号。2018年，他在 诺基亚/贝尔实验室 中荣获 Claude Shannon Luminary Award.

Brian Collins is a designer and educator. He is co-founder of COLLINS, a strategy & experience design firm in San Francisco and New York. The firm was named by Forbes as a company transforming the future of brand building. His work has been covered by The New York Times, Rolling Stone, Businessweek and The Wall Street Journal. In a recent survey of creative leaders, COLLINS was named one of “50 Places Creative People Would Kill To Work For” along with Nike, Disney, Google and NASA.

Prior, he was Chief Creative Officer for design at Ogilvy. He is the first graphic designer invited to speak at the World Economic Forum in Davos and has been a professor at the School of Visual Arts since 2001. He was made Distinguished Alumnus of the Massachusetts College of Art in 2004 and received an Honorary Doctorate from Art Center College of Design in Pasadena, California in 2008. Fast Company named him American Master of Design and he was honored with the Claude Shannon Luminary Award from Nokia/Bell Labs in 2018. Brian lives in New York City and on Cape Cod, Massachusetts, both houses filled with a truly ridiculous number of books and wind-up toys.

 

2、水野学

工作室：good design company

职位：创始人&创意总监

地区：东京

官网 ：http://gooddesigncompany.com

介绍：

庆应义塾大学特聘副教授。1972年出生于东京。1996年毕业于多摩美术大学平面设计专业，1999年成立good design company。他的工作涉及商标、包装、店铺设计等众多方面，从品牌的基础打造到商品企划、包装、室内设计、咨询等一系列环节，不仅注重美感，更着眼于“真正畅销的设计”。主要工作成果有：NTT docomo“iD”、熊本县官方吉祥物“KUMAMON”（熊本熊）、全日航空公司“Travel Smap”等。获得全球广告界很高奖项 “One Show”金铅笔奖、克里奥国际广告奖（“CLIO Awards”）银奖等诸多国际大奖。著有《good design company的工作》、《SCHOOL OF DESIGN》、《SCHOOL OF GRAPHIC DESIGN》等书。

 

3、Shane Schneck

工作室：officefordesign (ofd)

职位：创始人

地区：斯德哥尔摩

官网 ：http://www.officefordesign.se

简介：

Shane Schneck是一位目前在瑞典工作的美国设计师，他于2010年在斯德哥尔摩创立了自己的办公室设计工作室officefordesign(简称ofd）。在此之前，他曾在意大利知名设计师Piero Lissoni的工作室里工作，培育了他国际化的工作态度和前瞻视野。 他的作品获得了国际认可，多次获得红点、IF、Wallpaper等设计奖。 他的设计理念是创造挑战行业标准的简单而创新的产品。 他的产品虽然简洁，但往往包含惊喜的元素。他擅长在构思中带入有趣或大胆的想法，例如特殊颜色，形式或材料的使用。 他曾为知名家具品牌HAY设计了Cap，Rhom Trivet，Lup和Lup Wall，Analog，Field和Porter等经典产品。

Shane Schneck is an American designer based in Sweden, where he founded his Office for Design studio in Stockholm in 2010. International in his attitude and outlook, he previously lived and worked in Milan with the Piero Lissoni studio. His work has received international recognition, winning Red Dot, iF and Wallpaper design awards. His design ethos is to create simple yet innovative products that challenge industry standards. His products often contain an element of surprise, or are somehow playful or bold in their conception. Perhaps in their colour, form or use of materials. For HAY, Schneck has designed Cap, Rhom Trivet, Lup and Lup Wall, Analog, Field and Porter.

 

儿童美育 Children's Art Education

 

1、Kari Korkman

工作室：赫尔辛基设计周 Helsinki Design Week

职位：创始人& CEO Founder & CEO

地区：赫尔辛基

官网 ：https://www.helsinkidesignweek.com

简介

Kari Korkman是北欧地区规模最大的设计节 —— 赫尔辛基设计周的创始人。赫尔辛基设计周是北欧最大的设计节，每年九月份举办。这一跨学科设计节展示多个领域的设计，以及时尚、建筑和都市文化。赫尔辛基设计周（HDW）旨在为创意产业和商业打造的跨领域平台。同时，Kari也是国际设计周网络（World Design Week, WDW）的联合创始人和主席。WDW旨在提升全球设计领域的创意人之间的对话、理解、教育和链接，目前已有33个来不同国家的设计周加入该组织。近期，他以创始人及总监的身份加入了一个新成立的艺术设计双年展项目。该项目位于距离赫尔辛基市100公里的Fiskars村庄。

Founder of the largest design festival in Scandinavia. Helsinki Design Week is a multidisciplinary platform for all the key stakeholders of the creative industries and trade. HDW collaborates closely with the City of Helsinki and numerous ministries. Also he is the Co-Founder and President of international network for design festivals globally. WDW have today 33 members around the world. WDW aims to elevate the global conversation, understanding, education and connection of people with design. Recently, he participated in a newly launched Fiskars Village Art & Design Biennale as the Founder and Director which takes place in Fiskars Village, 100 km from Helsinki.

 

2、Lucas Zanotto

工作室：YATATOY

职位：创始人 & 设计师 Founder & Designer

地区：赫尔辛基

官网 ：http://www.yatatoy.com

简介

Lucas Zanotto 毕业于产品和平面设计专业。在米兰毕业后，他在不同的国际设计工作室工作。在工作中，他开始对导演产生兴趣并开始专注于动态设计。他的作品曾在斯图加特动画节和渥太华动画电影节中获奖，并获得过Apple设计大奖，戛纳设计金狮奖等。

Lucas的作品表现出有趣的创造力和独特、温暖的人文思考。他认为想法不应被技术所束缚，正如他轻松地将模拟和数字技术结合在一起，创造出引人深思但表现形式可爱俏皮的电影，APP和装置艺术。

他创立了儿童品牌YATATOY，专注于为儿童提供App，书籍和影片等。YATATOY系列app通过简单的物理交互帮助孩子离开电子设备，回到真实的世界去创造。YATATOY系列中的Drawnimal曾被Apple公司在官方商业广告中使用并推荐；Bandimal 则在Apple Design Awards 2018获得十个最令人惊喜的app奖。

Italian-born designer/animator Lucas Zanotto’s career is as varied and playful as his creations.

Lucas’s work has a playful inventiveness and distinctive warm intelligence. It’s a tone not bound by any one technique as he effortlessly brings analogue and digital craft together into thought provoking but likeable films, apps and installations.

Lucas comes from a product and graphic design background. After receiving his design diploma in Milan, he worked in different international design studios. He slowly grew more and more interest in directing and started focusing on motion graphics. Upon leaving Milan, he spend a period of time in Barcelona and Berlin before settling in Helsinki. His work has been awarded in different international festivals. He has received an Apple Design Award, a Golden Design Lion in Cannes, the ITFS and at the Ottawa Animation Film Festival….

He also founded the children brand YATATOY, focusing on high quality content in Apps, Books and Films for kids.