《Values of Design》
设计互联 Design Society
Victoria and Albert Museum
V&A Gallery , 1F, the Sea World Culture and Arts Center丨Design Society
The first exhibition at the V&A Gallery of Design Society will be called ‘Values of Design’ and will consider how values drive design and how design is valued, as well as highlighting the key role that design plays in society. ‘Values of Design’ has been curated and designed specifically for the V&A Gallery, Shekou at Design Society. It will feature exhibits drawn from the V&A’s major collections of fashion, photography, furniture, product and graphic design, theatre and performance.It will showcase objects that represent key turning points in the history of design against the backdrop of Shenzhen, a city in which design and manufacturing are developing at a rapid rate.
By identifying several key values that have been driving design processes all over the world throughout the past two centuries, the objects in the exhibition either support or question these value claims, triggering the audience to reflect on how they value design themselves.
在展览实施方面，策展人柯鹿鸣（Brendan Cormier）与展览空间设计团队山姆·贾科布（Sam Jacob Studio）密切合作，将V&A展馆打造为一个富有活力与感染力的展览空间，把开放的展馆按主题划分为七个区域，每个区域的空间选材都呼应着对应的主题，通过以图像构成的视听“移动墙纸”来讲述相关区域的设计价值。展览还将包括两组大型视听装置和一个互动区域，邀请观者一同思考设计的价值。
The inaugural V&A exhibition Values of Design, designed by Sam Jacob Studio, is an exploration of our values, and how our values are reflected in the objects we choose to surround ourselves with. The largest international project the V&A has ever worked on, it provides a framework for a new and critical look at design.
In the context of contemporary China, the term ‘design’ has taken on many different values. From personal expression and problem solving to economic development.In the context of contemporary China, the term ‘design’ has taken on many different values. From personal expression and problem solving to economic development.
Drawing from the V&A’s extensive permanent collection, the exhibition will feature over 250 objects from 900 AD to the present, and originating from 31 different countries, to frame a global debate about how design is valued and how values shape design. Seven themes will provide the framework of the exhibition narrative, each representing broad value statements that have been made in the past about design: Performance, Cost, Problem solving, Materials, Identity, Communication and Wonder.
The diverse geographic and historical selection will create new associations highlighting the common design values that shape different objects from around the world. For instance, a seventeenth century Iranian astrolabe and a contemporary Swiss Army Knife will be paired to highlight the drive to combine multiple functions into a singular object. Nineteenth century silk shoes, a paper dress from the 1960s, and a Stella McCartney H&M Jumpsuit from the last decade, will draw a longer historical trajectory about the value of low-cost design.
In a section exploring supply chains, a nineteenth century comb made from plastic – first introduced as a substitute for tortoiseshell and ivory - and a modern mobile device called Fairphone, will look at our long struggle to ethically and sustainably consume resources. Elsewhere, an eighteenth century hall chair that was lacquered in China, shipped across the world as two flat planks, and assembled in the UK, and a stool by Open Desk which can be downloaded anywhere and locally produced, will look at our effort to design objects for their distribution.
To realize the exhibition, lead curator Brendan Cormier has been working closely with Sam Jacob Studio, who have crafted a bold and dynamic gallery design in which the seven thematic sections are distributed across an open floorplan. The sections are comprised of materials that reflect each theme, and are complemented by strips of audio-visual ‘moving wallpaper’ made up of imagery that speaks to the values being discussed. The gallery will also include two major audio-visual installations as well as an interactive section which engages users to consider what it is they value in design.