Project Name: GBA Experience Design Summit - Design Empowerment
Location: Report Hall, First Research Building, Southern University of Science and Technology, Nanshan District, Shenzhen
Introduction of the Project:
2018 is the 10th anniversary of Shenzhen receiving “Design Capital” title. This title is a significant milestone for the Shenzhen design field and also a new starting line. In the past 10 years, Shenzhen creative design industry has been highly valued and supported by the government and domestic and foreign industries. At the same time, we can see that the creative design industry has lived up to expectations and created a wonderful world in our eyes. With the advancement of technology and the development of information networks, the design industry is constantly upgrading, and the boundaries are constantly expanding, gradually evolving a new design form - experience design.
On the one hand, Shenzhen, as the capital of design, is at the forefront of the development of the industry. Focusing on and paying attention to experience design will be its new highlight. On the other hand, China's economic form uses commodities as props, service as a stage, and experience as its main economic offering. Experiencing the economy is a sign that the market economy is becoming more complete, and it is also a continuation of the service economy. Experiential economy makes experience design become a key. Whether the consumer's experience in products, space and service is pleasant will directly affect the competitiveness and development prospects of the company in the market.
As one of the three major experience design organizations in China, from the beginning ,SUXA has integrated all the experience design industries in Shenzhen , and establish 10 China UED Conferences in the past years. SUXA has achieved rapid groundbreaking and growth. We firmly believe that this design summit will definitely rush the Shenzhen design industry to another new height, and help Shenzhen design to a larger stage.