Design on the way to build up a moderately well-off society in an all-round way.-- theme-based activ

Exhibition Introduction

Exhibition Introduction

This project consists of theme-based activities of Yantian International Creative Port Parallel Session of 2020 Shenzhen Design Week with the theme of "Design on the way to build up a moderately well-off society in an all-round way", including the opening ceremony, theme forum, design exhibition, industrial cooperation and exchange, and other major sections. The activity will gather well-known designers at home and abroad to Shenzhen for communications on topics such as the most effective design cases in their career and how to create super high added value of products by design, and for exploring joint development of design resources and interconnection of the cultural market and promoting the establishment of a design innovation ecosystem in Shenzhen. 

In the meantime, there will be both graphic exhibition and physical exhibition of "design on the way to build up a moderately well-off society in an all-around way", showing the innovative development results of the contribution of "well-off in culture" in building up a moderately well-off society in an all-around way from the perspective of industrial design. The audience will intuitively experience the iterative upgrade process of China's design works from single to rich, from contents to technologies, which reflects the people's pursuit of a better life in the context of consumption upgrades, and fully mobilizes the enthusiasm, initiative, and creativity of design industry organizations and enterprises. Moreover, the project will provide general product operators with concepts and solutions of design, cultivate design professionals, stimulate the endogenous power of development, advance Shenzhen Design Week to achieve diversified and characteristic development, and enrich the connotation and significance of the activities of Shenzhen Design Week.



Exhibition Commencement: August 25th - 30th, 2020

Opening Ceremony: 10:00 - 10:30, August 25th, 2020

Theme Summit Forum of "the Most Contrasting Design in Career" in 2020: 10:30-12:00, August 25th, 2020

Design on the Way to Build up a Moderately Well-off Society in an All-round Way: August 25th - 30th, 2020

Workshop "How to Enhance the Added Value of Ordinary Products through Design": 13:30-15:30, August 25th, 2020

Offline Exhibition: 9:00-17:00 August 25th - 30th, 2020

Online Exhibition: 9:00-17:00 August 25th - 30th, 2020

Venue: Yantian International Creative Harbor, Shenzhen



Summit Forum Guest

LI Haibo

Sponsor of Shenzhen Human Factor Engineering Research Institute, Deputy Secretary-General of Intelligent Manufacturing Committee of World Green Design Forum, Winner of the "2016 China Design Contribution Award (Silver Award)", "2013 Top Ten Creative Figures of Shenzhen", Senior Industrial Designer.

He served in multinational design and development institutions such as Mindray Medical and Sojitz Corporation at an early age. In recent years, he has participated in and led the design of a number of domestically (internationally) originate scientific research projects in medical equipment and special equipment, obtained 5 invention patents and 12 utility model patents, and participated in and completed the design task of China's first 973 projects in the field of manned spaceflight. With many years of design experience, he is now giving full play to the application of “human factor engineering” in the field of design innovation and thus becomes China's first initiator to put forward the design approach of "human factor assessment application". He sponsored and established the first “Human Factor Evaluation Design and Application Research Center” in China and led the team to explore the process of "innovative design based on human factor assessment", which effectively improves the product research and development process and meets the people-oriented fundamental demand.

WANG Honghong

WANG Honghong was born in 1989 and is the member of Chinese Writers Association (CWA), committee member of Guangdong Literature Federation, committee member of Youth Federation, animation director, and screenwriter, vice chairman of Guangdong Network Writers Association, vice chairman of Guangzhou Animation Industry Association, vice chairman of Dongguan Writers Association, vice chairman of Film and Television Art Association, winner the honorary titles of "Five ‘One’ Project" Outstanding Youth Cultural Person of the Central Committee of the League, Top Ten Youth of Guangdong Province, Youth Cultural Talents of Guangdong Province, etc. WANG Honghong has published 34 books of children's literature with nearly 10 million words, over 16 large-scale cartoons with the original screenplay (more than 1000 episodes) and 2 animated movies, which have taken the first place in the hit list for many times and have been broadcast on the Internet for more than 10 billion times. The works have won awards such as Guangdong New Works Award, First Prize of National City Book Publishing, and Dynamic Golden Sheep Excellent Screenplay.

WANG Fuqiang

CEO of Shenzhen Universes Culture development Co., Ltd.; special adviser for King of Lion Dance, Icarer Family, Pihotrain, Top Royal Rat, Douyin Tor Thanapob, Wonder the Dino and other IP brands; brand planner for Haojiu Blink Box Alcohol; creative director for CIPE Toy Show China. Representative works: The British Museum Go To Hell, Zombies Cat Audio Series, Chess Master Gerry Pieces Series, Miss Puff, etc.


Painter, Illustrator, Owner of Paint Together TV,Master of Fine Arts, China Academy of Fine Arts,Contracted illustrator instructor at CCtalk, huke88,Used to be full-time and contracted illustrator for 9you, Xishanju, and Tencent,Certified recommended illustrator for ZCOOL, GRACG, and HUABAN.

Workshop Guest

XIE Ruikang

Creative Director of Xiexie Design,Creative Director of Dongguan Meituo Culture,Marjor in Art Education and Visual Communication Design, Guangzhou Academy of Fine Arts,The only individual member in Dongguan of SGDA Shenzhen Graphic Design Association100 designers born in the 1980s, Shanghai SHDC. Design Director, Student Creative Art Center, Guangzhou Academy of Fine Arts.

As one of the few pure visual creative designers born and growing up in Dongguan, XIE Ruikang bases himself on original creation and art after all the visits to Beijing, Shanghai, Guangzhou, and Shenzhen. He is also the only designer in Dongguan who has been included in China's most professional visual design academic organization -- SGDA Shenzhen Graphic Design Association.

He is devoted to developing the possibility of local visual design and his works have been selected for more than 10 Chinese and international visual design awards with great influence, including GDC Graphic Design in China, APD Asia-Pacific Design Yearbook, TDC Tokyo Font Design Yearbook, Italy A Design Award, KTK (Kan Tai-keung) Global Chinese Ethnic Design Award, Macao Design Award. He has been invited for exhibition in art galleries and publishing in professional journals at home and abroad and participated in the Design Invitational Exhibition of Guangdong - Hong Kong - Macao Greater Bay Area as the only representative of Dongguan.



The applicant for this activity is Shenzhen Tianxin Creative Harbor Cultural Industry Investment Co., Ltd. The Company has hosted The 1st Shenzhen, Hong Kong, and Macao Advertising Industry Conference, The 2nd Shenzhen and Macao Creative Week, China (Shenzhen) International Cultural Industry Fair (ICIF) - Yantian International Creative Harbor, and The First “Hanyu Cup” China (Chaozhou) Cultural and Creative Product Design Awards. It aims to promote the multi-pronged and cross-border integration of advertising and cultural creativity, Internet, and new media, builds an innovative ecosystem of modern service with the core of advertising culture and creative industries, set up an innovative mechanism of attracting global resources, and explore the new path of applying the achievements throughout the world. It plays a positive role in the development of cultural industries in Yantian District, as well as industrial upgrading and quality improvement.

Media Information

Media Information

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